Kamila Mariam Iftikhar

Research

1. Educating consumers: the impact of social media marketing activities on e-impulse buying with purchase intention as a mediatorIqbal H, Iftikhar KM, Wajidi FA, Khurshid MA, Salman H. Educating consumers: the impact of social media marketing activities on e-impulse buying with purchase intention as a mediator. Voyage Journal of Educational Studies. 2024 Apr 30;4(2):381-99.
2. Impact of positive stress on job performance with reference to the public sector of Pakistan: a case study of healthcare workers.. Iftikhar KM, Wajidi FA, Imtiaz F, Nooruddin K, Mehmood N. Impact of Positive Stress on Job Performance with Reference To Public Sector of Pakistan: A Case Study of Healthcare Workers. International Journal of Social Science & Entrepreneurship. 2023;3(3):451-67.3
3. Assessing the clinical utility of sonoelastography for differentiating malignant from benign thyroid nodules: correlation with histopathological findings in patients with suspicious ultrasound features at a tertiary care center.
4. Technology trends and their impact on the e-commerce industry Wajidi FA, Rehan EW, Saeed M, Iftikhar KM, Tahir A. Technology trends and their impact on the E-commerce industry. Int. J. Soc. Sci. Entrep. 2023.
5. Role of hormonal and environmental factors in breast cancer development Iftikhar KM, Sidhu SK, Gupta A, Mahmood A. ROLE OF HORMONAL AND ENVIRONMENTAL FACTORS IN BREAST CANCER DEVELOPMENT. Journal of Medical & Health Sciences Review. 2025 May 2;2(2).
6. Green ads, green hearts: how ads and caring for the planet boost your eco-friendly shopping goals Bakhsh MM, Wajidi FA, Billoo TA, Iftikhar KM, Imtiaz F. General Well Being among Graduate and Undergraduate Students of Business Institute, Karachi: Retrospective Cross Sectional Study. Voyage Journal of Educational Studies. 2024 Jan 30;4(1):97-109.
7. Corporate governance and legal issues in management: global perspectives Iftikhar KM, Salman H, ATTHOS YS, Shehryar Q, Rafique T. Corporate Governance and Legal Issues in Management: Global Perspectives. Dialogue Social Science Review (DSSR). 2025 Mar 20;3(3):882-95.
8. Role of hormonal and environmental factors in breast cancer development ATTHOS YS, Iftikhar KM, Imtiaz F, Azim F, Bangash SA. The Role of AI in Conflict Resolution and Employee Grievance Handling in HRM. Dialogue Social Science Review (DSSR). 2025 Mar 29;3(3):1164-78.
9. General well-being among graduate and undergraduate students of business institute, Karachi: retrospective cross sectional study Bakhsh MM, Wajidi FA, Billoo TA, Iftikhar KM, Imtiaz F. General Well Being among Graduate and Undergraduate Students of Business Institute, Karachi: Retrospective Cross Sectional Study. Voyage Journal of Educational Studies. 2024 Jan 30;4(1):97-109.
10. Workplace ethics and the factors affecting employees work efficiency of higher education institutions of Karachi, Pakistan Rehan EW, Wajidi FA, Zia SM, Iftikhar KM, Ramish MS. Workplace Ethics And The Factors Affecting Employees Work Efficiency Of Higher Education Institutions Of Karachi, Pakistan. Migration Letters. 2024;21(S9):914-29.
11. The impact of extended screen time on eye health among university students in Karachi: a cross-sectional study.Iftikhar KM, Khan NA, Nizamuddin M, HamzaSiddiqui M, Rizvi SA, Haider B, Wahi UA. THE IMPACT OF EXTENDED SCREEN TIME ON EYE HEALTH AMONG UNIVERSITY STUDENTS IN KARACHI: A CROSS-SECTIONAL STUDY.
12. AI-enhanced performance management: transforming appraisals in modern hrm Haider AU, Iftikhar KM, Imtiaz F. AI-ENHANCED PERFORMANCE MANAGEMENT: TRANSFORMING APPRAISALS IN MODERN HRM. Social Sciences & Humanity Research Review. 2025 Feb 27;3(1):509-26.
13. Likelihood of decision making styles on cultural dimension of business managers of Pakistan
14. An impact of motivational factors to enhance human productivity: a case study of private healthcare institution of Karachi Kamila Mariam IftikharLecturer, Institute of Medical Technology Dow University of Health Scienceskamilamariam.3743@duhs.edu.pkFaraz Ahmed WajidiAssociate Professor, Institute of Business and Health Sciences Dow University of Health Sciencesfaraz.wajid@duhs.edu.pkMuhammad Aijaz Haroon LadhaniInstitute of Business and Health Sciences, Dow University of Health Sciences aijazladhani@gmail.comFauzia ImtiazProfessor, Department of Biochemistry Dow University of Health Sciencesf.imtiaz@duhs.edu.pkAnosh TahirLecturer, Institute of Medical Technology Dow University of Health Science An Impact of Motivational Factors to Enhance Human Productivity: A Case study of Private Healthcare Institution of Karachi. Available from: https://www.researchgate.net/publication/375387944_An_Impact_of_Motivational_Factors_to_Enhance_Human_Productivity_A_Case_study_of_Private_Healthcare_Institution_of_Karachi#fullTextFileContent [accessed Nov 26 2025].
15. The importance of workforce diversity, equity, equality, justice, and inclusion management in cardiac patients: a comparative study of public and private healthcare sectors in Sindh Iftikhar KM, Uddin KN, Hussain I, Jabeen M. THE IMPORTANCE OF WORKFORCE DIVERSITY, EQUITY, EQUALITY, JUSTICE, AND INCLUSION MANAGEMENT IN CARDIAC PATIENTS: A COMPARATIVE STUDY OF PUBLIC AND PRIVATE HEALTHCARE SECTORS IN SINDH. Frontier in Medical and Health Research. 2025 Sep 26;3(7):1189-214.