Dr. Marium Mateen Khan

Name

Dr. Marium Mateen Khan

Designation

Assistant Professor

Email

marium.khan@duhs.edu.pk

Office

Faculty Room # 1, Institute of Business and Health Management, 4th Floor of IoN Building, Dow University of Health Sciences (Ojha Campus), Karachi

Qualifications

  • PhD (Business Management – Specialization in Marketing & Entrepreneurship) from Institute of Business Management (IoBM) (2023)
  • Diploma in Curriculum Development from Institute of Business Management (IoBM) (2022)
  • MBA (Marketing) from PAF Karachi Institute of Economics and Technology (PAF-KIET) (2013)
  • BBA (Marketing) from PAF Karachi Institute of Economics and Technology (PAF-KIET) (2012)

Research

  1. Qureshi, A. A., & Khan, M, M., (2025). Exploring the Scope of AI Powered Technology in Customers’ Retail Shopping Experiences: A Systematic Literature Review. Competitive Research Journal Archive, 3(2), 234-250. Link: https://thecrja.com/index.php/Journal/article/view/122, https://thecrja.com/index.php/Journal/article/view/122/147
  2. Khan, M, M., & Khan, A. M. (2024). The Effect of Celebrity Endorser Selection on Consumer Purchase Intention. The Lahore Journal of Business, 12(1), 91-112. https://doi.org/10.35536/ljb.2024.v12.i1.a4 (HEC Recognized Y-Category Journal at the time of publication)
  3. Khan, M. M., Jalbani, A. A., Hyder, S. I., & Javaid, O. (2023). Domestic (Local) Consumption in Young Pakistani Consumers – A Shift from Affective Mechanism to Cognitive Mechanism. Sukkur IBA Journal of Management and Business, 10(1), 26-52. (HEC Recognized Y-Category Journal at the time of publication) Link: https://journal.iba-suk.edu.pk:8089/SIBAJournals/index.php/sijmb/article/view/1231/387
  4. Lateef, S., Kamran, J., Yusafzai, M., W., & Khan, M. M., (2021). The Impact of External and Internal Negative Feeling on Consumers’ Desire for Revenge and Negative Word of Mouth. Sukkur IBA Journal of Management and Business, 8(1), 48-69. (HEC Recognized Y-Category Journal at the time of publication). Link: http://journal.iba-suk.edu.pk:8089/SIBAJournals/index.php/sijmb/article/view/521
  5. Mahmood, M., Elahi, R. M., Mukhtar, B., Khan, M. M., Javaid, O., & Hyder, S., I., (2020). Bottom-Up Framework for Experiential & Project-Based 4-Year BS Entrepreneurship Program: An Intrapreneurial Conceptualization at Institute of Business Management (IoBM). Journal of Entrepreneurship Education, 23(5), 1-16. . (HEC Recognized X-Category Journal at the time of publication). Link: https://www.abacademies.org/articles/Bottom-up-framework-for-experiential-1528-2651-23-5-621.pdf
  6. Fasih, S. T., Shoukat, A., & Khan, M. M. (2020). Professional Women Behavior Pertaining to Online Shopping in Pakistan. Asian Journal of Social Sciences and Management Studies, 7(2), 158-165. Link: http://www.asianonlinejournals.com/index.php/AJSSMS/article/view/1813
  7. Khan, M. M., Jalbani, A. A., & Hyder, S. I., (2020). Domestic Consumption Behavior amongst Young Consumers of Karachi. Pakistan Business Review, 22(1), 76-92. (HEC Recognized X-Category Journal at the time of publication). Link: https://pbr.iobm.edu.pk/wp-content/uploads/2020/06/A-6.pdf, https://pbr.iobm.edu.pk/wp-content/uploads/2021/07/PBR-APR-2020-REVISED-31-05-2020.pdf
  1. Khan, M. M., Memon, Z., & Kumar, S., (2019). Celebrity Endorsement and Purchase Intention: The Role of Perceived Quality and Brand Loyalty. Market Forces, 14(2), 99-120. (HEC Recognized Y-Category Journal at the time of publication) Link: http://www.pafkiet.edu.pk/marketforces/index.php/marketforces/article/view/400
  2. Fasih, S. T., Jalees, T., & Khan, M. M., (2019). Antecedents to employer branding. Market Forces, 14(1), 81-106. (HEC Recognized Y-Category Journal at the time of publication) Link: http://www.pafkiet.edu.pk/marketforces/index.php/marketforces/article/view/388
  3. Mahmood, N., Khan, M. M., & Elahi, R. M., (2019). Workplace spirituality and organizational performance a structural equation modelling approach. Revista Inclusiones, 6(2), 357-370. (ESCI List of Web of Science & HEC Recognized Y-Category at the time of publication) Link: http://www.archivosrevistainclusiones.com/gallery/32%20vol%206%20num%202%202019abriljunioasiaeuropaasia19incl.pdf
  4. Waheed, S., Khan, M. M., & Ahmad, N., (2018). Elements of Packaging and Consumer Purchase Intention – A Case of Chocolate Buying Behavior. Market Forces, 13(2), 97-114. (HEC Recognized Y-Category Journal at the time of publication). Link: https://kiet.edu.pk/marketforces/index.php/marketforces/article/view/376
  5. Khan, M. M., & Ahmed, M., E., (2018). Capstone Project Based Experiential Learning – Case of Institute of Business Management (IoBM). Journal of e-Learning and Higher Education, 2018(2018), 1-23. DOI: 10.5171/2018.412705. Link: https://ibimapublishing.com/articles/JELHE/2018/412705/
  6. Saleem, M., Khan, M. M., Ahmed, M. E., Ali, S., Shah, N. & Rafiq, S., (2018). Online Grocery Shopping and Consumer Perception: A Case of Karachi Market in Pakistan. Journal of Internet and e-Business Studies, 2018(2018), 1-13. DOI: 10.5171/2018. 931248. Link: https://ibimapublishing.com/articles/JIEBS/2018/931248/931248.pdf
  7. Khan, M. M., (2018). Effect of Celebrity Endorsement on Consumer Purchase Intention – Evidence from Qmobile Linq Advertisement Endorsed by Priyanka Chopra. Pakistan Business Review, 19(4), 1065-1082. (HEC Recognized X-Category Journal at the time of publication). Link: http://journals.iobmresearch.com/index.php/PBR/article/view/1882/333, https://pbr.iobm.edu.pk/archives/archive-2018/, https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3670726
  8. Khan, M. M., Mahmood, N., & Jalees, T., (2017). Perceived Usefulness of Mobile and Mobile Advertising: Understanding Relationship through Structural Approach. Global Management Journal for Academic and Corporate Studies, 7(2), 111-120.  (HEC Recognized Y-Category Journal at the time of publication). Link: http://gmjacs.bahria.edu.pk/wp-content/uploads/2018/01/paper-08.pdf, https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3671218
  9. Ahmed, M. E., & Khan, M. M., (2017). Ethics in Advertising:  Exploring The Telecommunication Industry’s Employment of Ethics in Advertisements. (Abridged version). Marketing Review, 2017(2), 14-16.
  10. Maheshwari, M., Khan, M. M., & Shamsi, A. F., (2017). Role of Consultancy Partner in Microfinancing. Journal of Southeast Asian Research. 2017 (2017), 1-11. DOI: 10.5171/2017.560941. Link: https://ibimapublishing.com/articles/JSABR/2017/560941/560941.pdf
  11. Ahmed, M. E., & Khan, M. M., (2017). Ethics in Advertising:  Exploring The Telecommunication Industry’s Employment of Ethics in Advertisements. Journal of Southeast Asian Research. 2017(1), 1-15. DOI: 10.5171/2017.722525. Link: https://ibimapublishing.com/articles/JSAR/2017/722525/722525.pdf
  12. Ali, S., Saleem, M., Ahmed, E. & Khan, M. M., Shah, N. & Rafiq, S., (2017) Models for Online Grocery Shopping – A Study of Pakistani Online Market. Journal of Internet and e-Business Studies. 2017(1), 1-15. DOI: 10.5171/2017.839022. Link: https://ibimapublishing.com/articles/JIEBS/2017/839022/839022.pdf
  13. Khan, M. M., Jalees, T. & Rahman, M., (2016). Preference Determinants for Soft Drinks Brands: An Empirical Study of Karachi Market through Mall Intercepts Method. Global Management Journal for Academic and Corporate Studies, 6(2), 49-60.  (HEC Recognized Y-Category Journal at the time of publication). Link: http://111.68.99.22:8080/xmlui/handle/123456789/689, https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3656892
  14. Ahmed, M. E., Khan, M. M., & Samad, N., (2016). Income, Social Class and Consumer Behavior a Focus on Developing Nations. International Journal of Applied Business and Economic Research. 14(10), 6679-6702. (Scopus Q4, SJR: 0.14 & HEC Recognized Y–Category at the time of publication)  Link: https://pure.northampton.ac.uk/en/publications/income-social-class-and-consumer-behaviour-a-focus-on-developing- 
  15. Khan, M. M., (2016). Factors of Consumer Choice of Smart Phones – A Study on Brand Image and Brand Features. Market Forces, 11(2), 1-10. Link: http://www.pafkiet.edu.pk/marketforces/index.php/marketforces/article/view/330