Sana Hafeez Sheikh

Name

Sana Hafeez Sheikh

Designation

Lecturer

Qualifications

  • PhD – Business Administration (Entrepreneurship) – Asia E University (Malaysia), 2022 – 2026
  • MPhil – Business Administration (Marketing) – Iqra University (IU, Karachi), 2022
  • MBA – (Marketing) – Institute of Business Administration (IBA, Karachi), 2008
  • BBA – (Marketing/Finance) – Institute of Business Administration (IBA, Karachi), 2006

Research

  1. Fayyaz, B., Sheikh, S. H., Taj, A., & Lakho, A. (2024). Challenges and Opportunities for Women Entrepreneurs of Supply Chain Businesses in Pakistan. Bulletin of Business and Economics, 13(2), 787-798. (Y Category HEC)
  2. Shahid, M., Bhamani Ali, Z. F., Sheikh, S. H., & Lakho, A. (2024). Linking restaurant attributes, CSR dimensions and customer satisfaction: Evidence from the fast food industry. International Journal of Contemporary Issues in Social Sciences, 3(1). (Y Category HEC)
  3. Sheikh, S. H. ., Mubasher, K. A. ., & Sultan, H. . (2023). Influence of Visual Merchandising, Store Atmospherics, and Sales Promotion Offers on Impulsive Buying Behavior – A Study of Organized Meat Retailing in Karachi, Pakistan. Bulletin of Business and Economics (BBE), 12(4), 6-14. (Y Category HEC)
  4. Sheikh, S. H., Rauf, S., Taj, A., & Lakho, A. (2023). Social media marketing and consumer purchase intention: A phenomenological study on women’s fashion apparel in Karachi. Journal of Marketing Strategies, 5(3), 261-285. (Y Category HEC)